SEO tips for Travel Agency
A recent study by Google on the behaviour of ‘travellers’ showed that a large percentage of people start their travel and booking process through search engines.
So, here are some SEO tips for Travel Agency to make your life easier
Getting Found in Local Searches
Optimize your Google My Business (GMB) page and fill out as much information as you can. This will increase your presence on Google Local Pack (maps)
What you can do with your Google My Business Account
1. You can update/edit your business info – description
2. Create a post about what’s new, event or an offer
3. Can sell products/services directly from google maps.
4. Allow customers to book an appointment directly from google maps.
5. Allow customers — and potential customers — can send you text messages directly from google maps.
6. You can view insights
7. Reply to reviews
8. Add new photos, videos
9. Can get a free website within a few minutes
10. Add multiple users to manage your business
11. Add various locations
12. You can create google local business optimized ads like call your business or visit your store
Also, get listed on business directories and citation sites – but don’t spend the majority of your time on this.
If your Website isn’t Mobile-Friendly, get a move on to Fix that!
Test how well your website looks on mobile devices.
And identify how your visitors use their mobile phone when interacting with your business, and design the mobile experience to meet their needs.
Four Types of Content That Work for Link Building
Your new develop content should be highly shareable, drive links and increase your traffic, so what content will help you do just that?
Collaborative, Surveys = Authority and Longevity, Expert Opinions, and “Flat Content” such as “top tips” pieces, press releases and white papers
Social Media and Event Marketing
Utilize the power of social media, which allows you to expand your audience reach and generate buzz about your event online
Apart from Facebook events, use Instagram/Snapchat stories to stream live and ask questions,
list your events at
Pro Tip: Collaborate with influencers and bloggers
Influencer induced consumer aspirations have changed the way brands promote travel experiences to potential customers.
For example, striking a chord with consumers, Instagram drone (aerial) photography and video has become a popular way to showcase travel experiences.
Final Tips: The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc.
But other things continue changing in a never-ending spiral.
This year, Google, along with other huge platforms, is trying more and more to be the end destination of their users’ journeys.
This, more than anything, defines major SEO trends for 2020, since now, we need to find the best ways to stay effective within the framework created by Google.
Every time marketers think we got this SEO thing down, and the rules start to shift and change.
A great example is how local SEO changed.
Today, having Google My Business is becoming more important for some local businesses than having a website, and this is just a symptom of a larger trend.
We always need to keep our hand on the pulse, then, and adjust our work to the new challenges we’re facing, providing the best results.