SEOTalk: SEO tips for Jewellery (Ecommerce) stores.
SEO tips for Jewellery (Ecommerce) stores.

Creating your jewellery e-commerce website is one thing and selling through it is another. So, here are some tips to make your life easier

START WALKING BEFORE RUNNING: IS YOUR WEBSITE WORTH IT?

Fix onsite technical SEO. In short, optimise your site for Google Bot by adding correct Meta tags including Title, user-friendly URLs, H1/H2/Bold text content, alt text for images, page canonicals, Site Map, and so on.

  • Mention keywords where they matter most.
  • Link to internal pages on your site.
  • Use a permalink structure that includes keywords.
  • Remove anything that slows down your website.
  • Use keywords in your images.
  • Link to other websites with relevant content.
  • Update your website frequently.
  • Make sure your website is indexed in search engines.
  • Have other websites link to you.
  • Stop changing your domain name.
  • Write like a human.

Also, optimise mobile load speed (use webpagespeed.org and GTmetrix), currency conversion, responsiveness, browser compatibility etc. and add unique content for each Category, Sub-category and Product pages.

Mobile optimisation is the most important thing of all because in 2020 as far as my experience goes, 95% of users are from MOBILE.

  • Make sure your website’s theme is responsive. 
  • Your logo should look perfect on mobile. 
  • The font you use should be visible in a mobile view.
  • The colour combinations you pick plays an important role.

So Don’t take mobile for granted. Play with it! 

TRUST: CAN YOUR WEBSITE BE TRUSTED?

Apart from adding SSL (https) to your domain, we suggest below methods to improve your online trust ratio:

✔ Return Policy

✔ Detailed About us with photographs of Founders and key staff members

✔ Money-Back Guarantee

✔ Visit Our Showroom

✔ Shipping Tracking

✔ Packaging

✔ Shipping carrier and insurance

✔ Product Reviews etc

Remember that buyer validates all these trust clues before buying anything. It’s a part of building online trust with your prospect.

BLOG: ARE YOU POSTING REGULARLY WITH ORIGINAL CONTENT

The blog post should be original, informative and an ongoing effort.

Keep blogging and have at least two blogs in a week.

HAVE YOU ADDED STRUCTURED DATA MARKUP SCHEMA?

Use Schema markup to get aggregate, star-based reviews next to your products in organic search.

 Pro Tip: FOCUS ON GEOGRAPHICS.

Dominating in a particular geographical region will give you an upper hand in this competitive niche.

Additional tip: Focus more content marketing including blogger outreach and guest blogging opportunities

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